Who Made Toca Boca?
Meet the visionary founders and creative team who built Toca Boca into the world's most beloved children's digital toy company.
The Founding Team
Toca Boca was founded by three visionary entrepreneurs who wanted to create better digital experiences for children
Emil Ovemar
Co-Founder & Former CEO
Former journalist and digital strategist with expertise in children's media
Led company vision and strategic direction from concept to global success
Björn Jeffery
Co-Founder & Former CPO
Product development expert with background in mobile technology
Developed core product philosophy and user experience principles
Markus 'Notch' Persson
Co-Founder & Initial Investor
Creator of Minecraft, renowned game developer and entrepreneur
Provided initial funding and game development expertise
Key Leadership & Creative Team
The talented individuals who shaped Toca Boca's creative direction
Carolina Ernby
Head of Design
Lead designer responsible for Toca Boca's distinctive visual style and character design
Henrik Stigson
Head of Product
Oversees product development and ensures games meet Toca Boca's quality standards
Mathias Gredal Nørvig
Head of Development
Technical leadership ensuring smooth gameplay across all platforms
Company Evolution
Toca Boca founded in Stockholm by three entrepreneurs
Started with vision to create digital toys without rules or competition
First game 'Toca Hair Salon' launched
Immediate success established Toca Boca's creative gameplay philosophy
Rapid expansion with 20+ games released
Built reputation for quality children's apps across multiple categories
Acquired by Spin Master Corp for $250 million
Major toy company acquisition provided resources for global expansion
Toca Life World becomes flagship product
Consolidated multiple games into comprehensive life simulation platform
The Vision Behind Toca Boca
Understanding the founding principles that guided the creators
Child-First Design
Every decision prioritizes children's needs, safety, and creative expression
No Rules Play
Games designed without winning/losing mechanics to encourage free exploration
Digital Safety
Commitment to ad-free, safe digital environments for children
Inclusive Representation
Characters and stories reflect diverse backgrounds and experiences
Recognition & Achievements
Parents' Choice Gold Award
Multiple years
Recognized for exceptional quality in children's products
App Store Editor's Choice
Multiple times
Apple recognition for outstanding app design and functionality
Bologna Ragazzi Digital Award
2016
International recognition for excellence in children's digital content
Kidscreen Award
2017
Best Mobile App category winner
Toca Boca's Legacy
Revolutionized children's digital entertainment industry
Proven that ad-free children's apps can be commercially successful
Influenced industry standards for child safety in digital products
Created new category of 'digital toys' distinct from traditional games